Kaiser Permanente Healthy Living Retail

Concept

We developed a strategy to incorporate distinct retail fixtures to address specific zones and to accommodate various types of branded and non branded merchandise. The palette is neutral to allow the merchandise to be visually dominant. A complementary graphics program reinforces the signature merchandise. Signage integrated in the retail fixtures as well as environmental murals create a serene yet energetic environment. Specialty ceiling with adjustable directional lighting further differentiates this retail environment from other clinical spaces within the building. In addition to offering a diverse selection of Kaiser Permanente branded merchandise, the expert Health Education staff welcomes all visitors and introduces KP online resources and educational seminars and classes, combining the best of high tech and personalized support.

Concept Imagery

Execution

All materials were specified with wearability and longevity in mind, in conformance with all Kaiser Permanente Environmental initiatives. 
 

Other Project Data

Photography: David Wakely